Limited Time Offer: Get a 7-Day Free Trial to the SYOB course and then pay only $49 

Learn how to start your own business

start for free today

Let's start your entrepreneurial journey together with our on-demand Start Your Own Business course. Pay $0 today with a 7-day free trial and $49 to continue after your trial ends.

Try it for free for 7 days

By clicking this button you submit your information to the course organizers (Entrepreneur Media, Inc. and Grō Holdings LLC), who will use it to communicate with you regarding this course and their other services. *

Here's What You Get:

Educational Videos, Interactive Assignments, Workbooks & Exercises

Exclusive SYOB Community, Webinars, & Events

Personalized Pitch Deck and Business Planning Templates

Certificate of Completion

– Julie Subotky, Founder of Consider It Done

Even though I’ve started my own businesses, enrolling in SYOB and going through the steps not only reminded me of actions I needed to take, I learned what pitfalls to avoid and how to accelerate my marketing. Invaluable!

Dream of Starting Your Own Business and Being Your Own Boss?

  • Unsure of what you need to know before taking the plunge?
  • Wondering if entrepreneurship is right for you?
  • Concerned you don’t have the resources to make it happen?

Millions of successful entrepreneurs have faced these same challenges when thinking about starting a business. This is why we created the Start Your Own Business (SYOB) course to help you get started on your entrepreneurial journey, whether you’re ready to get going now or just thinking about it. Learn from the experts!

What You Will Get with SYOB


You will learn everything you need to know from preparing for entrepreneurship, to building your business, ensuring your financial strength, promoting your brand, raising capital, opening for business, and so much more.



Instructional Videos, Assignments and Resources


Assess whether you’re ready to continue the course before your free trial comes to an end. If you choose to continue, you’ll have extended access to the SYOB course as well as our private network of SYOB entrepreneurs and experts.

Custom Business-Planning Tools and Documents


You’ll receive custom business-planning tools and documents based on your answers to assignments, saving you time and enabling you to present your idea in a professional manner.


Among them are:

  • Personalized one-page Business Brief
  • Competitive Analysis
  • “How-it Works” Product Diagram
  • Brand & Style Guide
  • Investor Pitch Deck

SYOB Community

Full immersion into the SYOB family, focused around our discussion-based Facebook group. We’ll have moderated discussions, categories per industry, and plenty of opportunities to collaborate with your fellow SYOB classmates.

Exclusive Webinars & Content


Join us for live webinars and enjoy other content made just for the SYOB students to aid you in your journey to launch and beyond.

SYOB Certificate Upon Completion


Earn your lean business building certificate upon completion of the course and share it with your colleagues, community, investors and followers.

Get Started with Your SYOB 7-Day Risk Free Trial

Enjoy immediate access to SYOB and follow the proven roadmap that has educated entrepreneurs for over 40 years. You’ll be guided by immersive coursework, interactive assignments, and custom business planning documents to help you succeed.

Decide if You’re SYOB Ready


Assess whether you’re ready to continue the course before your free trial comes to an end. If you choose to continue, you’ll have extended access to the SYOB course as well as our private network of SYOB entrepreneurs and experts.

Complete the Course and get your Customized Investor Pitch Deck

You’ll receive your customized investor pitch deck upon completing all the assignments. This pitch deck is automatically generated with your business’s branding using information from your answers to the coursework, so you’ll be ready to hit the ground running as soon as you finish the course.

How it Works

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Based off our bestselling book, 

Start Your Own Business

With more than 40 years of experience and advice shared on Entrepreneur.com and in Entrepreneur magazine, the team at Entrepreneur Media guides you through the first few years of business. Learn what you need to know before taking the plunge, securing finances, launching your venture, and growing your business from startup to household name. Start Your Own Business is the first step toward entrepreneurship.

"If you're thinking about entrepreneurship, if you've got a business idea, if you're struggling with your startup--you need this book! It's chock full of essential information and invaluable lessons you'll refer to daily on the road to making your business dream a reality."


Barbara Corcoran

Investor/Shark on ABC's Shark Tank and Co-Founder of Barbara Corcoran Venture Partners

Our Start Your Own Business course contains hours of educational videos, interactive assignments, workbooks and exercises. The full start-up course includes five on-demand modules, taking you through the process of getting your business off the ground. You will learn everything you need to know about testing the viability of your idea, writing a business plan, raising funds, and opening for business

Module 1: Preparing for Entrepreneurship

Determine if you and your business idea are ready for entrepreneurship and the market. Learn how to research your market, understand what you have to offer, who you offer to and where they are located in the marketplace. Refine your business by building a strong brand and business plan.

Module 2: Building Your Business

Understand the pros and cons of starting your business from scratch vs. buying an existing one. Plus, dive into legal matters you need to know—everything from choosing a corporate structure to obtaining a professional attorney and accountant to the tax implications you can expect.

Full Course Overview

Module 3: Ensuring Financial Strength

Uncover a multitude of financial resources when starting a business— from bootstrapping, to borrowing money, or finding investors.

Module 4: Setting Up Your Operations

Get insights into the best technology to help run your business. Learn which apps, tools, and platforms are best for keeping you connected to your teams and data, managing inventory, and hiring the right people.

Module 5: Promoting & Selling Your Goods

Find out how to advertise to your target audience in creative and cost- effective ways. Then, learn best practices for serving and creating loyal customers.

"We’re excited to offer entrepreneurs a complete on-demand start-up course, to help turn your great idea into a successful business. Don’t wait any longer and start your entrepreneurial journey today!"


Jason Feifer

Entrepreneur Editor-in-Chief


Get Started For Free

Learn how to start the business of your dreams with a powerful on-demand start-up course. 

Try it for free with our 7-day free trial.

Gauge your preparedness for entrepreneurship

Identify your target market

Ensure your business is legally compliant

Plan out a successful launch strategy

What You Will Achieve:

$49

USD

$299

Develop a business idea with real market potential

Study competitors and draw up a competitive landscape

Solidify your branding and style guidelines

$250 in Savings!

"When I started my last company, SYOB kept me focused on the most important and impactful aspects of the business to build first, which makes all the difference when starting your own business. If you want to start up smart, then you need SYOB!"

Kevin Siskar

Founder, Finta

"Going through the Gro SYOB course was fantastic! Particularly learning how to raise money, and get my business idea validated!"

Caroline Holden

Entrepreneur

Free Book Preview: Start Your Own Business

Get a free preview of chapters 1 & 2 of our best-selling book, Start Your Own Business.

How do I create my business-planning tools and documents?


You’ll progress through the lesson videos, quizzes, and exercises, then complete the Business Brief assignment where you’ll apply these learnings. All you have to do is answer the questions that you’re prompted with, and watch your business brief be filled out in real time! Pay close attention to this assignment, as your inputs and answers here will be used to create your finalized business brief.

Frequently Asked Questions

What’s included in the 7-day free trial?

Complete access to the entire SYOB course. The course walks you through everything from preparing for entrepreneurship, to building your business, ensuring your financial strength, promoting your brand and so much more.

What do I need to get started?


All you need to get started with SYOB is a computer and internet connection. Create your account and enroll in the 7-day free trial to learn how to launch the business or side hustle of your dreams.

Who created this course?

The course was designed by business planning experts and is based on the Entrepreneur Press best-selling book Start Your Own Business. We have leveraged our relationships and partnerships with successful entrepreneurs to bring you the best in class on-demand learning in a supportive community of like-minded peers.

What type of business can I build using this course?


Our course is designed for any new or aspiring entrepreneur who wants to learn how to start a business. (This includes non-profits, too!) It doesn’t matter what type of business, whether you want to run a business from your kitchen table or you want to build the next online tech giant, our course will provide the foundation for turning an idea into a business.

Do I need to apply to get access?


No. We want anyone who has a desire to learn how to start a business to be able to access SYOB. Our goal is to help you start off smart so you can be successful in the long term if you decide to actually launch a business. Since our SYOB course is on-demand, you can sign up anytime or anywhere. All you need is access to the internet!

How do I know If I have a good idea for a business?


The first step in validating your business idea is making sure that you’re able to crystalize and articulate it — from understanding the problem you’re solving and the market you’re serving, to understanding how you’re going to make money (even if it’s a non-profit!). That is why we offer the first 3 lessons free of charge. You get a complimentary one-page business brief, which will allow you to better understand if now is the right time for you to start a business.

How long does it take to complete?



The course is on-demand and self-paced, so you can take it as slow-- or as fast-- as you like. We have found that users typically take 3 to 6 months to complete all the content, exercises, and planning documents. However, many still remain active members after completing the course, as we offer exclusive monthly webinars and a variety of meetup and networking opportunities.

Will I be able to revisit my information if I want to make any changes to my business-planning tools and documents?


The first step in validating your business idea is making sure that you’re able to crystalize and articulate it — from understanding the problem you’re solving and the market you’re serving, to understanding how you’re going to make money (even if it’s a non-profit!). That is why we offer the first 3 lessons free of charge. You get a complimentary one-page business brief, which will allow you to better understand if now is the right time for you to start a business.

Do you offer refunds?



We believe that it’s important for users to spend time on our platform and get value from it before committing to the full course, which is why we offer a 7-day free trial. If you are not satisfied with SYOB, please contact us at support@syob.academy.


Once you’ve submitted payment, you will have complete access to the course and all additional benefits. At this time there are no opportunities to receive a full or partial refund if you wish to discontinue your membership. You will maintain access to the course that you’ve paid for as well as all the resources and the SYOB community.

Have questions? Chat with us via support@syob.academy or give us a call at +1(347) 482-0917

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